Evolving Cross-Border E-Commerce: Trends and Challenges

Save the date

Save the dateJanuary 15, 202508:30 - 10:00 GMT+8 Add to Calendar

Venue Location

GermanHub™

19/F, COFCO Tower, 262 Gloucester Road
Causeway Bay, Hong Kong SAR (China)

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Organizer

Organizer: German Chamber of Commerce, Hong Kong, The Italian Chamber of Commerce in Hong Kong and Macao

Phone: +852 25321237

Contact Person: Fanni Hoepper

Email: hoepper.fanni@hongkong.ahk.de

Event Details

This event is jointly organised with the Italian Chamber

Looking to expand your e-commerce business or optimize your global operations? Don't miss this opportunity to gain expert insights from industry leaders at Google, Flexport, and former senior management from SellerX. This session, designed for both startups and established brands, offers actionable strategies and practical advice to tackle the challenges of today's global market.

WHAT YOU'LL GAIN:

Mastering the Amazon Marketplace

Explore the latest trends shaping Amazon's ecosystem and gain insider tips on optimizing supply chains, improving stock management, boosting margins, and driving sales on one of the world's largest e-commerce platforms.

Overcoming Supply Chain Challenges

Learn how to manage rising costs, shifting trade policies, and logistical bottlenecks while maintaining efficiency and competitiveness—from factory floor to customer door.

Expand overseas with Google Ads:

Discover tips and strategies to reach the right customers at the right time with Google Ads to help your brand stand out in a crowded marketplace.

WHY ATTEND?

Expert Q&A: Ask your most pressing questions and receive practical, actionable answers from industry leaders with hands-on experience in cross-border e-commerce and supply chain management.
Networking Opportunities: Connect with fellow professionals, share insights, and explore potential partnerships during the dedicated networking session.
Actionable Insights: Walk away with clear, implementable strategies and tools to address challenges and enhance your global e-commerce operations immediately.

Don't miss this chance to gain firsthand expertise and a clear roadmap for success in the competitive cross-border e-commerce landscape. Secure your spot today and take a significant step toward transforming your global strategy!

Remarks:

Advanced booking is required.
Seats are limited. Booking priority to members on a first-come, first-served basis.

Registration Deadline: Monday, 13 January 2025

Speakers

Derek Bushaw

Senior Director, Head of Air Freight, Greater China at Flexport

Alexander Steinkuhl

CEO of Mount Davis

Alexander Steinkuhl

CEO of Mount Davis

Former Vice President, Asia at SellerX

Alexander is the former Vice President, Asia at SellerX, where he spearheaded the company’s operations across Hong Kong and mainland China. In this role, he managed the end-to-end supply chain for a rapidly expanding portfolio of e-commerce brands, ensuring seamless operations and sustainable growth within the region. His leadership was pivotal in strengthening SellerX’s presence in Asia, supporting its mission to transform Amazon’s most successful sellers into global household names.

SellerX, a Berlin-based eCommerce leader, is one of Europe’s largest eCommerce aggregators, managing over 80 brands. Founded in 2020, the company has raised more than $750 million in equity and debt financing from prominent investors such as Sofina, L Catterton, Cherry Ventures, Felix Capital, 83 North, the Abu Dhabi Investment Authority (ADIA), BlackRock, and Victory Park Capital. SellerX is transitioning from an aggregator to a powerful “House of Brands,” focusing on operational excellence, portfolio optimization, and expanding direct-to-consumer and retail channels.

Before joining SellerX, Alexander held various senior roles with one of Germany's leading import and export companies. His career spanned key locations such as Hong Kong, Ningbo, and Ho Chi Minh City, where he gained in-depth knowledge of the Asian market and cultivated a robust network of industry connections.

Meredith Tong

Senior Key Account Strategist at Google

Filippo Merli

Moderator - General Manager at eCOMMop

Filippo Merli

Moderator - General Manager at eCOMMop

Filippo is the Director of HERE Fashion Hub (HFH), a sourcing and trading company he co-founded seven years ago. HFH specializes in bags and travel accessories, providing end-to-end support for both traditional and online retailers in Europe and the USA. With teams in Hong Kong and mainland China, HFH delivers tailored solutions for established and emerging brands.
Over the past year, Filippo has led ecommop.com, a spin-off of HFH focused on Amazon Seller Central operations. ecommop.com offers comprehensive support for Amazon sellers—including sourcing, account management, and PPC optimization—with teams based in Shenzhen and Italy.
Before co-founding HFH, Filippo worked with multinational and boutique consultancy firms in Italy and Hong Kong, gaining valuable expertise in business management.

Tickets

Member Ticket

Includes light breakfast and coffee.

Member Price HKD 150

Corporate Member Colleague's Ticket

Includes light breakfast and coffee.

HKD 150

Non-Member Ticket

Includes light breakfast and coffee.

HKD 200

"Member Ticket" is applicable to registered chamber representative(s) only. For the colleagues/employees from the member companies, select "Corporate Member Colleague's Ticket" to enjoy the member's rate for event registration.

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