Monetizing Innovations: Pricing in the Age of AI

Businesses need to innovate to survive, yet the failure rate of innovations is shockingly high. How do companies not only enhance existing product line with innovative features, but also leverage the new or enhanced products to deliver above-average returns? At this event, Simon-Kucher experts will showcase how top organizations craft smarter growth strategies to stay ahead and monetize new opportunities.

WHY ATTEND?

• Future-proof your business model through strategic price management: Learn the key 9 steps to monetize innovations and create better growth through understanding and optimizing customer value and willingness to pay
• Gain Insight into how AI technology can help to grow and price better: Discover actionable growth from implementing AI and machine learning for predictive analytics and using technology to enhance customer experience
• Learn Best Practices into how AI-enabled features can be packaged in Go-to-Market: Uncover how to underpin values from customer perceptions when new features are developed

WHO SHOULD ATTEND?

This event is for executives and senior leaders passionate about driving impactful growth strategies. If you're responsible for strategy, sales, marketing, pricing, or revenue growth management, this event is for you.

Typical attendees:

Titles: President, CEO, CFO, CXO, Founder, EVP, SVP, VP, Director

Functions: Strategy, Pricing, Sales, Marketing, Finance

Secure your place and get ready to transform challenges into growth opportunities!

ABOUT SIMON-KUCHER

Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients. With 40 years of experience in monetization topics of all kinds – we are regarded as the world's leading pricing and growth specialist.

Remarks:

• Advanced booking is required.
• Seats are limited. Booking priority to members on a first-come, first-served basis.

Registration Deadline: Friday, 14 February 2025

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